No matter what industry you’re in or what products you sell, it’s important to get online customer reviews.
Just as you are more likely to buy a highly rated product on Amazon, your customers will buy your services if you have a dedicated online community promoting the benefits of using them.
As TED boss and TED Talks speaker Chris Anderson says, “Your brand is not what you say it is, it’s what Google says it is.”
What are online reviews?
Online reviews are an effective word-of-mouth marketing strategy of the digital age, providing the perspective of customers who have already used a particular product or service. These reviews shape your business in the digital landscape, attract new potential customers, increase the number of customers, boost revenue, and improve your business.
Nearly nine in ten customers worldwide make a point
To read online reviews before making a purchasing decision. For 49% of global customers, positive reviews were one of their top three purchasing influences.
94% of customers have avoided a business after reading its reviews. Negative customer reviews cause other customers to question a company’s credibility and quality.72% of customers won’t make a purchasing decision unless they read a review . Online reviews are the building blocks of trust because 15% of people don’t trust a brand without a review.
- 30% of customers under 44 look at reviews before making a purchase. Many customers look at reviews when armenia whatsapp number data making important purchasing decisions: 19.7% of customers over 45 read reviews, while 18.4% of customers over 60 do so before making a purchase.
Why Your Business Needs Online Reviews?
Simply put, reviews are company blog: what it is, why it’s important, and how to create it a deal-breaker for most customers, regardless of whether they shop online or offline. A large number of online reviews, along with big work positive reviews and feedback, helps build immediate trust that ultimately converts casual online shoppers into paying customers. Digital customers are interested in dissecting the nitty-gritty details of past customers’ experiences with a brand. That’s why online reviews are a must-have for businesses.