That’s right, you read it: unbound marketing, with a U. But don’t worry, this isn’t just another concept invented to make your hair stand on end.
Unbound consists of a sequential model strategy of inbound and outbound actions working together and that uses social networks as a basis to optimize your marketing results.
Here, we will talk about what unbound is, its steps, how to apply it and we will address fundamental concepts for its execution, such as onlife media and ZMOT.
Are you curious to learn more about the topic? Then take advantage of this super post we have developed for you! Follow along.
What is Unbound Marketing?
Unbound marketing is usa email list a strategy that uses inbound and outbound marketing in an integrated manner. In other words, it aims to achieve the best sales results for your company. It seeks to use the advantages of these two methodologies and extract the best that each has to offer.
Gone are the days when one was considered better than the other in terms of results! At unbound, we use Zero Moment of Thruth (ZMOT) as a basis for defining strategies and, mainly, social networks as a gateway to new opportunities.
To be successful, it is essential to also understand the concept of onlife media. Check it out!
Onlife Media Nowadays, it is necessary to go
beyond understanding your customer’s purchasing journey. You need to understand their daily routine, understanding the path they take from the moment they wake up until the moment they go to sleep.
This way, it is possible to the address from which identify which devices (gadgets) they use at each moment of the day and adapt your strategies for each one of them.
Social networks are the afb directory protagonists of online marketing, after all, through them it is possible to reach the public in a highly segmented way, at the right time, in the right way and in a useful manner.