We have already talked about how you can effectively sell products using stories and how market leaders use 15-second circles to inform, educate and sell products. But large players have numerous marketing departments, a team of designers and operators who are busy creating creatives for one tool 8 hours a day.
But what about those
companies that do not have a full-time designer, whose marketer korea mobile phone number data is too busy with strategic tasks to seriously
study the capabilities of Photoshop or Figma? It’s not that difficult. Five basic design rules and special programs for creating illustrations with ready-made templates that can be easily adapted to a corporate style will help you.
Rule 1. About colors
It is known that colors affect us, but they affect everyone differently. This is why brands are constantly looking for a special selling combination of colors and cannot find it.
Rule 2. About typography and fonts
A font has meaning, and most importantly, it should be easy to read. Forget about too thin letters and unreadable italics — they can confuse people. If you are ready for creative solutions, use two fonts — an accent font for the title and a sans-serif font for the main text. And if you are afraid of making a mistake, choose one font, but one that has many styles: bold, regular or italic. You can also diversify the text with color, size or distance between letters.
Rule 3. About space
There are two types of illustration space: positive and negative. “Positive” is the space occupied by important elements, such as text and icons. And “negative” is all the remaining space, sometimes called “air”. To create a creative the different forms of real time marketing illustration, it is important to find a balance so that it is not too empty or too dense. And if you are not sure, use ready-made templates for placing text in stories — the templates in special programs that will be discussed were invented by professionals, keep this in mind.
Rule 4. About hierarchy
The main idea should always remain the main one. Scale is a way to emphasize the most important idea. Headings and subheadings help in texts, and in design – size and placement. The main elements stand powder data out more than secondary ones, and they can be made colorful. It is best to have one or two key elements, because if there are many, attention will be scattered.