We can no longer even talk about a “ world that is travelling ever faster ” (how many times have you read this cliché?), but rather of a flow of communication in a constantly live , immediate mode. A striking example is given by Meerkat and Periscope , whose fame has literally exploded in recent days, but when we talk about Real Time.
Marketing we actually have to consider different nuances
The “live” storytelling, now also available in the form of Social Live Streaming with Periscope and co., enabled by the ever-increasing coverage (and speed) of mobile connections. 2 A timely and strong reference to current events : it can be done with different degrees of depth, from a simple editorial plan that considers the calendars of events month after month to a real presence of what happens at any moment. In this second case, the undisputed champion is the Oreo communication team that never misses a beat.
A particular case of Real Time Marketing
Finally, is in my opinion well interpreted by the User Generated Content approach which takes the form of “ Live Crowdsourcing ” when the greece email list company triggers and exploits in real time the contents created by ordinary users. It is precisely this third example that is a very captivating case in a niche sport that stimulates great passion: rugby. The Your Nations Case – The 6 Nations Told on Instagram and Twitter I am from Rovigo and therefore I cannot fail to mention a case that speaks of rugby.
The main football matches are debated
Live by fans who flock to Twitter and Facebook, but what happens when a virtual space is made available to fans of a passion that is less followed in absolute terms, and the competition ignites ? It happens that if you give fans a platform that gives strength and highlights social content , the effect is significant and can stimulate a sort of “battle 2.0”. This is what happens, precisely, on YourNations.org : starting from the stadiums of the 6 Nations, the true beating heart of the event.
With this beautiful initiative they managed
To transform the physical clash into a virtual clash . The site has two functions: yournations3 During each match, a game is also played on Twitter : fans band together and tweet like crazy, determining which competing people’s behaviors have changed significantly: nation is more social during the match ( speaking of “second screens” …) The match also takes place through images , capturing in a stream the images published by the fans during the matches.
This simple yet effective case demonstrates
That to engage users you often need to go “one step further”: offering an easy, understandable space for interaction , connected to social job data networks; aggregating the generated content; stimulating a strong emotion (in this case the competition “from home” during an international sporting and media event); making the user the protagonist of a great event that previously saw him only as a mere, unknown spectator.