Thankfully, we only had to wait a month before Google released them into the wild and gave us a little more insight into their purpose.Calling them “multi-dimensional
Google explained that
feature snippets (a definition we’re not entirely sure of), they are currently serving “‘multi-intent’ questions, which are questions that have pakistan number data multiple possible intentions or purposes associated with them” and will eventually expand to questions that require more than one piece of information to answer.
With this knowledge in our back pocket, let’s get to the good stuff.
The double snippet rollout is starting small.Calling them “multi-dimensional
Since the US-en market is Google’s favorite testing ground for new features and is the largest locale tracked in STAT , it makes sense to focus what is retargeting in simple terms our research there. We chose to analyze mobile SERPs over desktop because of Google’s (finally released) mobile-first indexing , and also because Google told us they were starting to.
After waiting for enough snippets to
A appear on the SERPs so we could do our (proper) analysis, we pulled our data in late March. Of the mobile keywords currently tracked in the US-en market by STAT, 122,501 had a featured snippet, and of those, 1.06 percent had more than one name.
With only 1,299 double-snippet SERPs to analyze, we admit that our sample size is smaller than our big data nerds themselves would like. That china data said, it’s an indication of how small this release is currently.
Two pieces appear for noun-heavy questions.
Our first order of business was to see what types of keywords were showing up for the two snippets. If we could zero in on what Google might consider “multi-intent,” we could optimize accordingly.