Are you in content marketing, copywriting, SEO, or working on designing your own digital marketing strategy? You’ve probably heard the term Evergreen Content.
Or someone told you that your site absolutely must have evergreen content. Today I want to explain what is meant when we talk about an evergreen article for a company blog or a website.
How can evergreen content help you position your product or service to your target audience? But above all, how do you create and update evergreen content?
Are you ready to learn and deepen your knowledge about evergreen marketing? Let’s get started!
What is Evergreen Content?
Evergreen content is a publication about topics that are trending for a long period of time or for certain times of the year.
Evergreen content is web content – often optimized for online search engines – that is continually relevant to a given topic. It remains “fresh” for users who read it for an extended period of time, unlike any other standard web content.
Evergreen content requires periodic updates regarding data or dates.
I already know what you’re wondering.
You are thinking that, after all, all online content can be considered evergreen and therefore “evergreen”. After all, a blog post does not disappear after you publish it. You just need to update it with a current date.
In fact, evergreen content is whatsapp number database different. Evergreen content continues to be relevant long after its publication date. And its web traffic volume grows over time.
Characteristics of an Evergreen Item:
Contains company blog: what it is, why it’s important, and how to create it macro-topics ( topics ) that are always current or sought after
It answers a common , clear and specific question
It is easily updatable and updateable
Why is it called “Evergreen Content”
Just like an evergreen tree , in content marketing evergreen content refers to an article, page or blog post that uses ideas and techniques that are sustainable and long-lasting.
Evergreen content as an evergreen tree Easy Web Marketing Nicola Onida SEO copywriter
The term “evergreen” sounds familiar even to those who don’t do marketing because evergreen trees (usually varieties of pine or fir, but I love juniper, holm oak and oak) often populate woods and countryside and unexpectedly decorate even dry and arid landscapes.
The evergreen tree keeps its leaves throughout the seasons, or at least does not lose them completely. Like trees, evergreen content is considered sustainable and long-lasting for a company or brand’s digital marketing.
Now you might be thinking: Ok, so it’s true that all online content is sustainable!
Blog articles and posts never disappear!
But when I talk about a “timeless” or “evergreen” blog post, I’m referring to the content it talks about.
What is inside is something that continues to be relevant even after its immediate publication. For this reason, views increase over time.
Why You Should Create Evergreen Content
Where does the need for evergreen content for your digital marketing strategy come from? And why should an SEO copywriter consider this type of blog post?
A big part of your content marketing strategy is tied to evergreen articles. These are contents capable of tackling a topic with an approach designed to never get old.
Evergreen content never goes out of style and, most importantly, it doesn’t age. You’re publishing something that has no fashions or timeframes. And users will continue to search for information on this topic over time.
Evergreen content digital marketing strategy web traffic growth Easy Web Marketing
I hope the biblical reference is clearer and more explanatory.
What you are doing is building a house seo ebl on rock, not a house on sand. The information you share in an evergreen article is – more or less – always the same.
They vary very little or are easily updated.
Here are some common evergreen formats you might consider creating:
Listicles – articles in the form of a list or ranking
Suggestions
Illustrated contents
Product Reviews
Video tutorial
Attention!
Writing these types of web formats will not automatically make your content evergreen or “evergreen”. Without a doubt, even from what I have been able to experience with my own work, these types of articles, posts and content tend to lend themselves easily to evergreen writing.
Much more than other formats. For example, instructional videos – so-called How To – that provide useful information, such as how to replace a part on a washing machine, have a longer lifespan than a less practical video.