If you are looking for the ultimate guide on different types of survey questions in 2023, you have come to the right place.
As you probably know, creating effective surveys requires asking the right questions. Otherwise, you’ll end up with messy data that does nothing to meet your needs.
In this article, you’ll learn all about survey questions, including key types and best use cases. And if you’re looking to dig even deeper, we’ll discuss the types of survey questions you should never ask and best practices for effective surveys.
That being said, let’s dive in!
What are the main types of survey questions?
There are two main types of survey questions: closed-ended questions and open-ended questions.
Closed questions are a popular choice for survey takers. This is because they limit the respondent’s answers to a closed list of options.
On the other hand, open-ended questions give respondents the freedom to answer in their own words. So while they give your audience more to do (it’s easier to click on an option and move on), you’ll get a lot more context and opinions.
Aside from these, there are 13 specific question types you can tailor for your survey. We’ll discuss them below and share tips on when (and how) to use them effectively.
1. Multiple Choice Questions
If there were a popularity contest for survey question types, multiple choice questions would reign supreme. And they are popular for good reason…
Multiple choice questions allow you to engage in a conversation. Respondents choose from a list of answers you’ve defined, ensuring you get answers relevant to your needs. They’re great for short quizzes or tests and produce results that are easy to analyze.
These questions may require single or multiple answers. Single-answer questions allow respondents to choose only one answer from a list of options. They often use a radio button format, while multiple-answer questions allow more than one answer using a checkbox format. Here’s what they look like:
Pro tip: You can gather more contextual argentina whatsapp number data information by including an “other” field where respondents can add answers that aren’t on the list. This will help you get the most out of this tactic when trying to learn more about your audience or the topic.
When to Use Multiple Choice Questions
Multiple choice questions are a great option in the following scenarios:
- When you intend to evergreen content, how to use it in your digital marketing strategy create charts and trends based on the responses, they provide clear and organized answers that integrate nicely into your big work analysis tools.
- For a stress-free survey. Respondents will find it easier to navigate through the survey when they don’t have to think too much about their answers. It also makes for shorter completion time.
- To ask open-ended questions. Because they are easy to answer, these questions get your audience ready for open-ended questions.
2. Rating Scale Questions
Also called ordinal questions, rating scale questions allow respondents to choose from a range of response options. The scale can be short (1 to 10), long (0 to 100), or anything else you like.
These questions are great for gauging audience sentiment with questions like, “How much do you like chicken?” or “How many stars would you give HairWonder?”
However, don’t forget to include some context so participants know that 1 means “I hate it” and 10 means “I love it.”
Keeping a single scale throughout your survey is also a good idea. This way, you can compare responses across the board and draw consistent conclusions.