In our experience, Inbound Marketing helps accelerate business growth, increasing revenue through the generation of leads and their conversion into customers. It also allows marketing and sales teams to be more efficient and generate a better ROI .
Why Inbound Marketing?
Inbound Marketing is a methodology that helps your company attract potential customers and increase sales effectively . It allows you to build a relationship with the prospect and generate trust during the conversion process, by offering value in a non-intrusive way, unlike traditional advertising.
How does Inbound Marketing increase sales in your company?
The phases of the Inbound methodology allow you to carry out measurable actions throughout the sales funnel; from when a person or company is just a visitor to your website to when they are a promoter of your products and services, proper implementation translates into an increase in sales indicators.
Grow by Generating Demand (Prospects)
Why is increasing traffic to my website important? Simple, more visits to your website means more people who are likely to convert into leads and sales .
Technology, specifically the Internet, has changed the way we live, learn, shop and consume . A few years ago, it was necessary to go to companies and salespeople (or salespeople at our doorstep) to obtain information about products list of argentina whatsapp phone numbers and services. Now, information is just a few clicks away and it is the buyer who has the power in their hands.
How to increase visits to your website?
There are multiple ways, google analytics 4: the future of data analysis but in our experience, a blog with an big work Inbound focus is a very efficient way.
The data is very clear, companies that use a blog have better results:
“B2B buyers are more influenced by blog use, as the vast majority of products or services are specialized or technical, so they look for related information” ( Social Media Examiner )
“B2B companies that use a blog generate 67% more leads ” ( Tech Client )
You may be thinking, “We use a blog, but it doesn’t bring us customers.” If this is the case, there may be some things that need to be corrected. First, let’s think about it: within your blog, are you talking about your company or about your customers’ problems? To attract quality traffic , it is important to integrate information that helps your prospects solve problems or needs related to your brand.
Convert your visitors into prospects
Attracting visitors to your website is the first step. The goal of increasing traffic to your website is to convert it into prospects within a database. How to do it? Generating premium content offers is the key. The use of webinars, ebooks, infographics, guides, manuals and technical sheets helps in two things:
- Offer Value: Unlike a traditional marketing approach, Inbound focuses on providing your prospects with resources that add value to them, as well as building a relationship of trust.
- Generate leads: By downloading valuable content, visitors provide their data, becoming a potential customer with first name, last name and email.
B2B companies that create content offerings generate 67% more leads than those that don’t.