Everyone loves free stuff. So run giveaways that give your audience a chance to win a product or service in exchange for contact information or sharing posts on your social media wall. If you sell subscription-based software, offering 12 months for free can also create some interesting buzz online.
PR campaigns
Digital PR offers more opportunities to connect with your audience than traditional public relations activities. Additionally, by creating content for specific portals, you gain many benefits, such as strong SEO links.
Free Tools and Apps
One of the best demand generation tactics is to offer a free online tool. Create a tool that people will use again and again, but also share the link with others, helping you grow your reach with the right audience. Calculators, performance trackers, and other interactive tools don’t put you in front of a passive audience. Instead, your audience actually engages with your brand. As a result, you create an interesting connection and experience because they’re using something that’s useful to them.
Influencer Marketing
Work with influencers who have a loyal following. You can check this by the type of interactions and comments on their posts . Often, micro-influencers vietnam email list perform better because they have a closer, more authentic relationship with their audience. So don’t just focus on the number of followers, but rather prioritize engagement and quality metrics.
Strategic partnerships
Look for strategic partnerships to drive demand. The main the same goes for promotions within idea is to better collaborate with other companies that target the same (or similar) people as you. Then co-host events, podcasts, or webinars.
Partnership with people recognizable in your industry
If webinars are to be part of your demand generation afb directory strategy, you need to engage and work only with recognizable people in your industry. This will increase your profile, build valuable connections with key influencers, and increase brand awareness.