But the question remains: With so many tools on the market, which ones are really worth your attention and investment? That’s what this guide is for.
I’ve scoured data from G2 and HubSpot to present you with a list of the best MarTech tools relied on by a significant number of startups and small businesses in the United States.
Whether you’re a freelancer or leading a team of thirty people, using the right MarTech tools can significantly streamline your business.
What is MarTech?
MarTech, which stands for Marketing Technology, refers to the fusion of marketing and technology. Simply put, it is the use of software and online tools to perform marketing activities.
From sending emails to analyzing malaysia phone number list website traffic, MarTech tools are the behind-the-scenes heroes that make modern marketing efficient and effective.
While it may sound obvious, MarTech really does matter. It’s surprising how many smaller companies hesitate to invest in MarTech tools.
There are many arguments against their use and for better budget allocation. However, it is important to understand that reliable and user-friendly tools are there to serve us, not the other way around.
Perhaps more importantly, many of these tools are affordable!
According to an analysis by the American what is retargeting in simple terms Chamber of Technology and Teneo Research , technology platforms play a key role in starting, managing, and growing small businesses, and have proven invaluable during economic downturns.
Why is MarTech important?
According to the study, small businesses that have fully embraced technology platforms not only outperform their competitors in sales and overall growth, but are also much more optimistic about being able to handle whatever challenges the market may bring in the future:
If you are interested in more specific reasons why you should start using MarTech tools, check out these:
- Efficiency : Manual tasks that job data previously took hours can now be automated, freeing up hours of your time for more strategic activities.
- Data-driven strategy : With the right tools, you can gain insights about your customers. This helps you make informed decisions instead of spending money shooting “blindly.
- Personalization : Today’s consumers expect personalized, more personal experiences. MarTech allows you to tailor your marketing activities to the individual preferences and behaviors of your target audience.