. Segmentation and targeting Learn to segment Not only creating but also email lists and target accordingly. Know the techniques of using groups, segments and tags etc. Group— Group refers to the classification of data according to its type. Grouping is very important for managing email lists. Segment – When email lists are created by imposing certain conditions, it is called a segment. For example, if you want to segment an email list of female subscribers between the ages of 30 and 30, you can segment it.
Tag- Tag is to mark on the basis of certain features or words
. For example, there are three types of tags in your Gmail – Primary, Promotional, Social Primary – Contains general mail Promotional – Contains oman email list newsletter and subscription mail Social – This tag contains various social media mails. Email design Learn the techniques for designing an effective email. Think about how to write copy, how to write an effective subject line or what kind of images to use.
Email campaign setup Learn how to set up email marketing
using different email marketing tools and platforms and master the various aspects of automation. Analysis To understand whether an email marketing campaign is successful or not, you need to know about various key metrics. Learn how to analyze
campaigns and generate reports. Practice and feedback It is not necessary to learn it once. Improve yourself through constant practice and feedback. Step by step guide to email marketing Much has been said about email marketing, let’s now know how to start email marketing.
Set your goals Any digital marketing success requires setting
goals at the beginning. Similarly, for email marketing you have to choose at the beginning ‘What is the goal of email marketing?’ Do you want to make your the value of painful feedback business offers available to everyone? Or want to tell about a new product? Email marketing can have many different goals. Email marketing goals can include- Increase business sales Email marketing is one of the ways to increase business sales. If your client’s goal is to increase business sales then you need to work with that in mind.
Maybe you can send some offers
, discounts, limited time bundle offers to customers to increase sales. Or you can increase sales through abandoned cart email, product launch email. Increasing customer loyalty Email marketing campaigns can be aimed at building long-term relationships with customers and providing regular business updates. This can be achieved through welcome emails, personalized emails etc. Increase website traffic The objective of your client’s email marketing campaign may be to increase website traffic.
In that case, the email should be crafted with the
website link so that the website traffic increases. Besides, other goals can be- Promotion of products or services Taking customer feedback Conducting uk data various surveys etc. Talk to your client and try to get a clear idea of the goals of the email marketing campaign. Select Audience After deciding the goal of email marketing, now select the audience. Suppose you have launched a new product and you want to send this news through email marketing.